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Project within the Digital Factory: "Renault Digital". Renault was spending several million euros on digital marketing campaigns without being able to measure the ROI.
The challenges to be met for this mission were:
Theodo Data & AI integrated Renault Digital's teams to develop different components:
Our tool allows for very rapid analysis on over ten different axes: country, model, brand, campaigns. By cross-referencing these analysis axes, it allows the impact of Renault's marketing campaigns on dealership sales in 25 countries to be measured.
60
Millions operations per day
+9 %
Increase in sales with the same budget